canary wharf
REGENERATIng Middle DOCK
Canary Wharf Group wanted a creative campaign to educate and excite people about the transformation of Middle Dock into a brand-new, vibrant public green space with open waterways, increased biodiversity, and strong community engagement. It was essential that my visual concept illustrated how people will live and work in harmony with nature to create an ‘urban oasis’. As the sole designer, I created everything from the taglines and illustrations to the colour palette and activation ideas. My illustrations reveal mini-stories of life at Middle Dock, successfully highlighting all the benefits the regeneration will bring to the area, while also injecting warmth, energy, and a human touch. These are set against a flexible colour palette inspired by the many facets of people and nature at the dock.
