SYDNEY AUSTRALIA
MIENGINEERS
MIEngineers is a civil construction and engineering consultancy that needed a complete brand refresh. The bespoke wordmark served as a key component throughout the visual identity. I chose the colour red, not only because it was powerful alongside the greyscale imagery, but also due to MIE’s extensive work with China, where red represents strength, success, and luck. This visual graphic was then applied across multiple touchpoints, including signage, marketing materials, and website design.
