the opera HOUSE
Welcome to your summerhouse
Our task was to "Summerfy" the iconic Sydney Opera House in a light-hearted way. It embraced the romanticised visual language of holidays to present it as a destination where you’ll feel invigorated, inspired, and energised upon leaving. For the graphic language, we experimented with bold blue stripes—inspired by deck chairs—which worked perfectly when paired with the fresh colour palette. This visual identity was then applied across a wide range of items, including signage, marketing and printed materials and digital assets.
