The NICI HOTELS

escape to paradise

The Nici is a five-star luxury boutique hotel offering a Miami-inspired experience on England's south coast. My brief was to create an engaging campaign concept to amplify its brand awareness and attract both local and international guests. The focus was on the hotel’s unique luxury experiences, highlighting its stunning pool, sophisticated interior design, and exceptional service. Inspired by some of the interior artwork, I incorporated exotic animals in situ around the hotel, creating a unique and stand-out concept while maintaining an elegant and luxurious feel.